Francesco Pimpinicchio


Francesco has always been passionate about drawing, art, fashion, and creating paper outfits since childhood. He is originally from Foligno and was raised in Spoleto, Italy, two cities with a rich history of art and culture.

Despite pursuing an academic path completely different from his passions and vision, Francesco graduated as a chef. However, guided by the desire to fulfill his dreams, he landed in the world of fashion and worked in one of the coolest boutiques of the moment.

During his successful journey, Francesco took an extra step that changed his life by becoming a designer. Unbeknownst to everyone, he participated in the entrance exam of one of the most renowned fashion universities in the world, the Academy of Costume and Fashion. With an excellent score and belief in himself, he managed to graduate from the Academy.


Immediately after graduating, Francesco joined the team as the designer for the Cromia handbags brand, an Italian leather goods company known internationally for its work with prestigious names such as Gianni Versace, Vivienne Westwood, Gucci, and Marc Jacobs.

The experience with Cromia boosted his vision 360°, with creations worn by celebrities such as Elena Cucci at the Venice film festival, Sara Lazzaro, and Giulia de Lellis on several occasions. This also led Francesco to collaborate with designers, including Michele Chiocciolini, Amedeo Piccione, and singer Syria.

In 2019, Francesco made a big change by moving to New York City. In love with this immense city filled with opportunities, more visions came to life until the creation of his own brand.